Throughout 2016, Dr. Bronner’s—together with Business for a Fair Minimum Wage, The Fairness Project, and other leading natural product manufacturers—used in-store education, social media and product packaging to raise consumer support for federal and state initiatives to raise the minimum wage. In all, Dr. Bronner’s devoted well over $500,000 to minimum wage ballot efforts in 2016.
A higher minimum wage is not only the right thing to do for millions of hard-working Americans (today’s outdated minimum wage doesn’t even cover the basics), it also makes good business sense. Higher minimum wages boost the consumer buying power that businesses and communities depend on to thrive. Businesses also benefit from lower employee turnover, and increased productivity, product quality and customer satisfaction.
Raising the minimum wage will benefit us all by: